about

for the culture. by the culture.

We built this from the ground up—no shortcuts, no gimmicks. Just a deep love for hip hop and a vision to do things our way.

why

for the people who know the difference between hype and history.

Hip hop isn’t static. It evolves, reinvents, and redefines itself with every era.

Urbain exists to push that evolution forward. From underground talent to industry legends, we give artists the platform they deserve—on stage, on record, and beyond.

Man sweating a checkered shirt rapping infront of a crowd. He is also warning a black hat

our shows

THE BEST IN THE BIZ. FROM THOSE YOU KNOW TO THOSE YOU SHOULD KNOW.

URBAIN BRIDGES THE GAP BETWEEN WHAT IS AND WHAT WILL BE. WE BRING YOU THE STEWARDS OF OUR PAST AND THE LEGENDS OF OUR FUTURE - THOSE THAT SHAPED YESTERDAY AND THOSE WHO ARE SHAPING TOMORROW. EVERYTHING WE TOUCH HAS ONE COMMONALITY.
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URBAIN IS CULTURE.
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WHEN YOU'RE AT AN URBAIN SHOW, YOU ARE EXPERIENCING THE BEST OF HIP HOP.

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